James has been working in the snowboard industry since 2001. During this time he’s worked in the South Island of New Zealand at Cardrona Alpine Resort, Bear Valley in California, Vail in Colorado, and Snowplanet in Auckland. James’ years in the industry have involved both snowboard and ski instruction, instructor training on programmes at Cardrona and examining for the SBINZ.

When James isn’t Snowboarding he enjoys surfing at his home break Bethells and fly fishing around Wanaka. James is in this industry because he finds it so rewarding to watch people develop their riding, plus he loves having the mountain as his office!